Cream
#F5EEDDThe canvas. Pair with ink text.
Brand kit · The source of truth
Every colour, font and visual rule for Liam Hicks Web Design. Bookmark it, share it with a designer, paste the link into an AI prompt.
Colour
Ink
#1A1F2EReading, headlines and dark sections.
Coral
#E8754AOne accent. Buttons and pop underlines.
Lime
#D6E84ATags and pull quotes. An occasional wink.
Typography
Caveat Brush · Display headlines
Proper websites.
Caveat · Handwritten asides
A little different.
Fraunces · Reading and long-form copy
Honest words. Room to breathe.
Nunito · Navigation, buttons and labels
Clear from the first click.
Motifs
One word.
A coral bar behind one keyword. Once per heading, never behind body text.
Pill tags with wide letter spacing and hairline borders.
Grain and soft blobs
Soft coral and lime blobs, cropped at canvas edges. Subtle grain. Keep body text clear.
Asymmetric layouts
Off-centre grids, generous negative space. No centred SaaS stacking.
Voice
First person. It’s Liam, not the team. British spelling. Short sentences and concrete outcomes.
Honest, slightly self-deprecating, no hard sell. No filler adjectives, jargon, emojis in headlines or em dashes.
No generic purple gradients, robot imagery, glowing brains or stock handshakes.
Give it room.
Clear space equal to one letter’s height. Never stretch, skew, rotate or recolour. Ink on cream, or cream on ink. Minimum 64px tall on screen.